The Death Throes Of Traditional Media

by ellaharry

If you spend a bit of time conducting a little research into the current state of affairs as far a traditional media is concerned, you are likely to come across a number of websites that announce its ongoing demise. The headlines are certainly painting a very bleak picture indeed. We all know the culprit is the Internet, but just how has it affected the media as we know it?

 

If we look back in history we discover that the printing press was invented by Gutenberg around five centuries ago. It was an amazing invention that changed the course of history and changed the world. But not much has changed since then when one considers that modern newspapers and magazines continue to make use of Gutenberg’s astounding invention. But the world of news media changed again with the discovery of electricity, because that brought about radio, and then of course, TV. This gave rise to marketing and advertising companies that flourished for a while, that is, until times began to change once more.

 

In the early days people did not pay much attention to websites. They were seen as nothing more than a means of online advertising of a business magazines australia and so on. But the Internet has gone from strength to strength over the last few decades so that nowadays people turn to the web most of the time. The reasons, when you think about them, are rather obvious. For instance, the web allows us to conduct research, purchase items online, watch movies and videos, download various programs and applications, and even stay connected with loved ones and friends around the world. The choice of what to watch and when to watch it is now in the hands of people.

 

Social media has become a global phenomenon. Never has anything changed the world of media like this has. Social media websites make it possible for people to stay connected no matter where they are, or what time of the day or night it may be. This is something that was simply unheard of just a few short decades ago.

 

According to a reliable study, it took radio 38 years to reach fifty million people, which is considerably more than television, which did it in just thirteen. The Internet did it even faster, in just four years. But it is social media that comes out on top, with the incredible success of Facebook, which managed to reach fifty million people in just two short years.

 

Traditional news media is clearly on its way out, and in light of everything we have just stated, we can see what the major contributing factors have been. For one thing, readership has declined dramatically due to the fact that newsand information is so easily and freely available online. Naturally this has resulted in a decrease in revenue. Furthermore, the public now has access to up-to-the-minute news and information updates that traditional media simply cannot replicate. The Internet has completely altered the way that we live our lives, the way that we conduct our businesses, and even the ways in which we communicate with each other. It is unrealistic to picture the full demise of traditional news media in the immediate future, however the more the Internet is integrated into the lives of people everywhere, the more its death bell tolls.

 

Learn more on: http://businesstimes.net.au/